Retailers invest significantly in marketing and advertising. In fact, over $66 billion is projected to be spent in 2023 on digital advertising alone. But, regrettably, often the marketing strategy focuses only on top-line sales. Marketing and advertising can be elevated to include so much more than that!
Measuring returns is a fairly straightforward process for e-commerce retailers, right? Products are shipped out, some products are sent back, and you hope the amount returned is significantly less than the amount sold. Seems pretty simple.