Measuring returns is a fairly straightforward process for e-commerce retailers, right? Products are shipped out, some products are sent back, and you hope the amount returned is significantly less than the amount sold. Seems pretty simple.
Retailers invest significantly in marketing and advertising. In fact, over $66 billion is projected to be spent in 2023 on digital advertising alone. But, regrettably, often the marketing strategy focuses only on top-line sales. Marketing and advertising can be elevated to include so much more than that!
How important is it to know the difference between returns and what they mean? For e-commerce retailers, being able to discern is crucial for successful business.
Recent industry trends have many retailers on high alert, and looking towards new solutions for business. That's why it's more critical than ever for retailers to take control of returns. Fortunately, that leads to combating inflation, promoting sustainability, and increasing customer loyalty along the way.
As an online retailer, you might think that "fixing" your returns problem simply means reducing the amount of returns your business handles. It goes deeper than that, though. Dealing with returns is a complex issue with multifaceted solutions – often unique to each business.
E-commerce continues to have an ever-changing effect on the retail landscape. And when it comes to online fashion and apparel, consumer behaviors can really throw retailers for a loop. Here at Returnalyze, we're taking a closer look at the increasing phenomenon of bracketing, and how retail returns data is related to this current shopping trend.
As a retailer within the e-commerce industry, you’re probably offering apparel online in a variety of sizes. But what happens when the sizing isn't quite right? Perhaps you're experiencing a high return rate because of the fit and sizing of certain items.
Modern shoppers expect sustainability considerations in retail and e-commerce, including within the return process. Consumers are aware of the industry's impact on the environment, and desire eco-friendly retail options. Luckily for retailers, practicing sustainability when dealing with returns isn't just beneficial to the environment — it's good for business, too.
Did you know that your business has incredible opportunities for growth and improvement, provided by your own returns data? Your returns can even be predicted, and business outcomes anticipated.
Here at Returnalyze, we like to think a lot about returns data, and how beneficial the analysis is for business.