As a retailer, you are consistently working to improve your business, for both you and your customers. But you're not a mind-reader, and it's impossible to anticipate business outcomes from customer returns, right? Not so! It's absolutely possible to gain incredible insight for your business from your customers. They're sending all kinds of signals!
When shopping online, making a purchase is usually a very pleasant and user-friendly experience. Retailers go to great lengths to ensure their customer’s happiness on the purchasing side of the transaction.